Monday, April 8, 2013

Trying to sell a typewriter as a "fresh" product in today's world would be asking for failure. In our group today we discussed how it would be possible to come up with a way to sell a typewriter to a mid-life, tech-savvy, affluent person in today's society. We came up merely just technical difficulties or in other words, things that just annoy us while we are working on our actual laptops, such as computer crashing, no need for plug-ins, no losing data and other things like that. We also came up with our own slogan to bring a catch to it, "Out with the new, in with the old." Also here's a quick advertisement I threw together.

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