In our group activity before spring break, my group and I choose a commercial approach to selling the product. We decided to show how the jeep can be ease of use for older and younger generations by having a grandfather teaching his grandson/daughter how to drive in a more rugged terrain to show the durability of the suv. We also decided to have the grandfather showing the grandson/daughter some of the features on the suv that help him a lot and will also her her/him. Overall we wanted the consumers to see that all generations can drive this car in any environment that surrounds them and, of course, a good price.
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