Since the class is over I thought that I would write one last blog because I dont know if i had missed any. I feel that i am walking away from this class a lot more in-tuned with the advertising society and feel that i understand what exactly i am looking at when i come across an ad. I want to thank John for having an extraordinary class. Thank you

Spiders? No problem.

Tired of throwing shoes and rolling up newspapers to eliminate your household predators? Use the Bug Vacuum for the low cost of $49.99 and never have to stress over bugs again! In our groups today we came up with a radio ad for the Bug Vacuum. Its starts off with a couple, Mitch and Tiffany, throwing a housewarming party in their new home.

SFX: (Laughter, talking/chatter)
Random: "Congrats on the new home, it looks great."
Mitch and Tiffany: "Why thank you, we are glad."
Tiffany: "I'm going to use the restroom."
SFX: (Seconds pass) Door down the hall closes
SFX: Loud scream-"AHHHH!"(from behind the bathroom door)
a moment of silence...
Tiffany: SPIDER!
(Gasps come throughout the house)(mostly females)
SFX: A stampede of feet running down the hallway to help
SFX: More screams accompanied by

• Shoes banging on walls
• thumping
• Newspapers smacking

Mitch: "It's on the run!!"

SFX: Feet chasing.....skids to a stop.

SFX: the sound of an intense vacuum and a "Clunk" (spider got sucked up)

Random: "Good thing I got you guys this Bug Vacuum!"

Tiffany: "There's another one,GET IT!"

SFX: Sounds of a war cry coming from all the guest, along with the bug vacuum fading in the distance.

Trying to sell a typewriter as a "fresh" product in today's world would be asking for failure. In our group today we discussed how it would be possible to come up with a way to sell a typewriter to a mid-life, tech-savvy, affluent person in today's society. We came up merely just technical difficulties or in other words, things that just annoy us while we are working on our actual laptops, such as computer crashing, no need for plug-ins, no losing data and other things like that. We also came up with our own slogan to bring a catch to it, "Out with the new, in with the old." Also here's a quick advertisement I threw together.

Jeeps for the Peeps

In our group activity before spring break, my group and I choose a commercial approach to selling the product. We decided to show how the jeep can be ease of use for older and younger generations by having a grandfather teaching his grandson/daughter how to drive in a more rugged terrain to show the durability of the suv. We also decided to have the grandfather showing the grandson/daughter some of the features on the suv that help him a lot and will also her her/him. Overall we wanted the consumers to see that all generations can drive this car in any environment that surrounds them and, of course, a good price.

Consumer Behavior

When looking at some of the most successful brands and companies, I can't help but notice that the brands/products/companies that survive are the ones that make life easier and entertaining. I think one industry that is successful because of consumer behavior is the gaming industry. Lets take for example, the Playstation 3 and the XBOX 360. Do we really need both? No, but to satisfy consumer needs, they are both  produced and VERY successful companies. Then we can take into consideration all the other gaming consoles that are out today, some not so good, and some that are still holding strong.

Propoganda

A current enviromental campaign that is going on is the Surfrider Foundation. They use an image as an ad that portrays trash destroying the ocean and killing it.

" Save the Ocean" is their campaign. And I love the creativity behind this image. It shows the harm that can be done in the long run.

Stereotyping in advertising

When you look at advertising and really think about it, it's all stereotyping; Race, gender, age, it all defines the product that is being presented. The question that arises is, "Is advertising creating stereotypes or mirroring them?" No one singly created a stereotype, it's just a tool we all use to depict males from females, black from white (etc.) and young from old.  I believe that advertisements must stereotype their products because the society and the consumers that are looking/watching/reading these advertisements need to  know what the product is and who the target audience is. Here's an advertisement that depicts a wife from back in the old days that would be stereotyped as a stay at home wife that cleans and cooks for the working husband that comes home to a meal and a beer.