I was able to learn the true meaning of semiotics in our class today, It's what brings an advertisement to the public in a fashionable and meaningful way. In a way that sends a message out to the world of who they really are as a company and brand. When looking through some ads I came across a Nike one that I found interesting, because it says "my assault," meaning we choose what we want to do and Nike can cover it. I was able to see the Sign, Signifier, signed in all these ads around me now. I can see the true meaning and effort put into them.
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